Philosophy

Being innovative is more than a goal; it’s a part of our culture. From our Innovation Design Center to our Global Trend and Design Initiative to our “Ideas of a Lifetime” program, our team employs a systematic and organizational commitment to innovation that brings new ideas to fruition.

Established in 1945 as Lifetime Cutlery Corporation, we have been providing innovative products that make a difference in people’s lives for over 60 years. Through the decades our dedication to innovation has grown stronger, as we develop solutions to everyday problems in new and insightful ways. Our constant pursuit of new materials, technologies and opportunities has enabled Lifetime Brands to develop cutting-edge products and remain a leader in our industry. As part of an engrained culture, our shared vision of how innovation should affect people’s lives has sustained us and provided our customers with products that enhance their lives.


Our philosophy extends to all aspects of our business and is derived from a strong belief in our most important asset – our family of employees. Together, we develop products that touch lives in every way – from home décor to kitchen tools and utensils. Our focused team seeks to cover new ground not only within the walls of our Innovation Center, but outside – globally, reaching out to innovators and inventors across the globe. We are constantly searching for insights and solutions to bring you the products of tomorrow.


The combined strength of our employees and our collaboration with innovators worldwide underscore Lifetime Brands’ commitment to excellence. Today, our company’s innovations can be found in products we develop for over 20 brands, including Farberware®, KitchenAid®, Mikasa®, Cuisinart®, Melannco®, Towle™, Design for Living™ and Pfaltzgraff®.