About Us

Lifetime Brands is North America’s leading resource for nationally branded kitchenware, tableware, home décor and lifestyle products. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer brands you trust, value without compromise and an unwavering commitment to innovation.

Company Overview

Our food preparation products include kitchenware, cutlery and cutting boards, bakeware and cookware, pantryware and spices and entertaining. Our tableware products consist of flatware, dinnerware, tableware accessories, crystal stemware, giftware and barware. Our home décor products include decorative accessories, non-electric lighting, wall décor, picture frames and seasonal décor. Our lifestyle products include thermal mugs, travel bottles and food storage.

We market our products under such well-known kitchenware brands as Farberware®, KitchenAid®, CasaMōda®, Cuisinart®, Cuisine de France®, Guy Fieri®, Hoffritz®, Kizmos™, Misto®, Pedrini®, Roshco®, Sabatier®, Savora™ and Vasconia®; respected tableware brands such as Mikasa®, Pfaltzgraff®, Creative Tops®, Gorham®, International® Silver, Kirk Stieff®, Nautica®, Sasaki®, Towle® Silversmiths, Tuttle®, Wallace®, V&A® and Royal Botanic Gardens Kew®; and home solutions brands, including Elements®, Melannco®, Kamenstein® and Design for Living™. We sell our products to specialty stores, department stores, national chains, mass merchants, warehouse clubs, home centers, supermarkets and off-price retailers, as well as directly to consumers through the Internet.


Company Timeline


Mission Statement

We are committed to deliver five-star experiences to the earth’s consumers through innovative products, services & solutions for the home. In return, they will reward us with increased market share and profitability allowing our associates, stakeholders and shareholders to prosper.

Click here to learn about our core values.


Global Interests

In 2007 we purchased a 30% interest in the largest housewares manufacturer and marketer in Mexico, Ekco, S.A.B. (since renamed Grupo Vasconia, S.A.B.). This venture has provided us an avenue of expanded distribution in Mexico and in other Latin American markets for Lifetime’s numerous products and brands.

Additionally, in collaboration with our counterparts at Grupo Vasconia, we brought the popular Mexican brand Vasconia® to the U.S. consumer with a line of over 150 products, including commonly used specialty pieces all designed for preparing Latin cuisine.

Similarly, we have also formed a strategic alliance with Accent-Fairchild Group, Inc. in Canada to expand the presence of our brands and products in the Canadian market. Having been Lifetime’s distributor in Canada for over 15 years, Accent-Fairchild has strong relationships with Canada’s leading retailers and is the logical partner to help us increase our penetration in the Canadian market.

In 2011, Lifetime, Accent-Fairchild, Grupo Vasconia and Fackelmann GmbH Co. KG form Housewares Corporation of Asia Limited to design and manufacture kitchenware products in Asia for sale to customers in North and South America.

Later that year, Lifetime acquired Creative Tops Limited and Creative Tops Far East. Together with Lifetime's established partnerships in North and Central America, this strategic combination creates a global leader in the housewares business with a focus on quality and innovation.

Lifetime also acquired a 40% equity interest in GS Internacional S/A (“GSI”), a leading wholesale distributor of branded housewares products in Brazil that dinnerware, glassware, home décor, kitchenware and barware to over 7,000 customers, including major department stores, housewares retailers and independent shops throughout Brazil.

By partnering with Lifetime and thereby gaining access to our brands, product development capability and global sourcing infrastructure, GSI will have the opportunity to become the leading supplier of high quality, innovative housewares products to retailers in Brazil and other parts of South America.

The 2014 acquisition of Thomas Plant Limited, trading as Kitchen Craft, makes Lifetime a more effective global resource to our key retailer partners. Kitchen Craft’s broad ranges of kitchenware products fill a gap in our existing UK housewares assortment that will complement the tableware and gift assortments marketed by Creative Tops.

Later that year, Lifetime acquired the business and certain assets of La Cafetière from The Greenfield Group Limited including exclusive distribution rights. The addition of the La Cafetière® and Randwyck® brands to Lifetime’s global platform further strengthens our presence in the United Kingdom and Continental Europe.

Distribution Network

Lifetime Brands supplies the top housewares retailers in North America. We provide product for all channels of distribution at multiple price points. Our facilities are strategically located near ports of entry on both the East and West Coasts and we operate over 1.6 million square feet of warehouse and manufacturing space in five separate locations. Our West Coast distribution center in Fontana, California, opened in 2008, serves as our largest facility at over 750,000 square feet.

Our distribution centers have advanced electronic interfaces, including the latest radio frequency, computer and barcode technology for increased efficiency and accuracy. Lifetime Brands ships and delivers product quickly, efficiently and on time.

Community

Lifetime Brands is a proud supporter of Susan G. Komen for the Cure® through participation in the KitchenAid Cook for the Cure® program. To date, Lifetime Brands has donated $1,000,000 to Susan G. Komen for the Cure, since joining the program in 2005.
Click here to learn more about Cook for the Cure

Lifetime Brands has also donated over $1,000,000 to the Housewares Charity Foundation which is a major supporter of the Breast Cancer Research Foundation and other charities such as the Haiti Relief Fund, America’s Second Harvest, University of Chicago Integrated Breast Cancer Research Laboratory, and the Aplastic Anemia & MDS International Foundation.

Sustainability

At Lifetime Brands, we believe that intelligent business and environmental responsibility go hand in hand. Our goal is to implement sustainable practices in all facets of our operations and through the actions of our associates. In addition, we educate all employees on sustainable activities they can do at work and at home.

Summer Internship Program

The Lifetime Brands Summer Internship Program gives students hands-on experience at North America’s leading resource for nationally branded kitchenware, tabletop and home décor products. Students are put in a challenging environment and are given an in-depth understanding of marketing, product development and design.

We look for students interested in marketing, product development and merchandising. They learn the marketing and product development process, working with our product managers, packaging and design group, our team in Asia and our sales force. Each intern is assigned to a mentor, who ensures that he or she learns about all the business areas to which he is assigned. No intern will simply push paper or make copies –– he will learn about his category. From research to store visits to packaging, our interns get first-hand experience and learn the key functions that it takes to bring a product to market.

Our intern program provides the company with outstanding local talent, and we’ve had great success in transitioning our interns into full-time positions upon graduation. Several of our former interns have grown into successful senior level positions within the company.